It’s not difficult to love minimalist ads, but to create one requires a brilliant idea. Most successful minimalist ads depend a lot on iconic brands, items, places and people.
Just an image (or traces) of it would trigger a whole chain of associations and no more than that is enough to grab the attention of consumers. What advertisers need to do is to capture that one image without overdoing it.
Now, that’s the difficult part isn’t it?
1. Faber-Castell: Permanent Markers
2. Hut Weber: Hitler or Chaplin? – It’s the hat
3. Tzomet: Disconnect for awhile, Read a book
4. WWF: Polluted river water kills as many people as a nuclear explosion
5. McDonald’s WIFI
6. McDonald’s 24/7 drive thru
7. Children of Offenders: Help us break the cycle
8. fitvibe: We really know how to make you work out
9. Veet: Hairless bar of soap
10. The Economist: Pressure peers.
11. Jeternel beauty clinic: “beautiful”
12. Google: Find more easily
13. HAtree: Parents say, children do
14. LEGO: Imagine